Some Brief Thoughts on GTM, Positioning, Start-Ups, and Marketing
Over the past 10 years, I have had a chance to publish some of my thoughts on startups and marketing. Here is a brief selection of my favorites.
GTM strategies
https://pando.com/2012/12/18/the-wrong-argument-enterprise-v-consumer-startups/
Positioning Companies in a Tech Shifts
https://techcrunch.com/2019/08/14/artificial-intelligence-can-contribute-to-a-safer-world/
Metaphors for big shifts/industry change
https://www.nytimes.com/2003/06/29/opinion/is-google-god.html
https://www.vox.com/2014/1/24/11622700/downton-valley-computing-enters-the-third-era
https://www.nytimes.com/2013/01/13/opinion/sunday/friedman-collaborate-vs-collaborate.html
https://thenewstack.io/new-stack-not-stack/
Start-ups
https://pando.com/2013/02/18/understanding-your-creation-myth/
https://www.vox.com/2014/11/13/11632818/more-maslows-hierarchy-less-maslows-hammer
https://gigaom.com/2013/11/30/when-building-a-company-its-the-destination-not-the-journey/
https://venturebeat.com/2017/03/26/7-criteria-for-choosing-a-startup-advisor/
CMO’s Journey
https://www.idgconnect.com/idgconnect/interviews/1006373/cmo-files-alan-cohen-illumio
https://www.idg.com/blog/interview-alan-cohen-illumio/
https://readwrite.com/2013/04/10/the-innovative-power-of-fiction-for-entrepreneurs/
Bonus Feature Blogging in a Large Company (Cisco)