Some Brief Thoughts on GTM, Positioning, Start-Ups, and Marketing

Over the past 10 years, I have had a chance to publish some of my thoughts on startups and marketing. Here is a brief selection of my favorites.

GTM strategies

https://pando.com/2012/12/18/the-wrong-argument-enterprise-v-consumer-startups/

https://www.forbes.com/sites/forbestechcouncil/2018/04/02/who-do-you-honor-charting-a-tech-go-to-market-strategy/#bbe84f72cc2f

Positioning Companies in a Tech Shifts

https://www.forbes.com/sites/forbestechcouncil/2019/03/20/the-biological-revolution-in-nitrogen/#293f3b304543

https://techcrunch.com/2019/08/14/artificial-intelligence-can-contribute-to-a-safer-world/

https://www.forbes.com/sites/forbestechcouncil/2019/01/07/techs-next-imperative-must-be-physical-security/#4460cc673306

Metaphors for big shifts/industry change

https://www.nytimes.com/2003/06/29/opinion/is-google-god.html

https://readwrite.com/2012/11/12/if-youre-human-it-middleware-its-time-to-find-a-new-job/#feed=/search?keyword=Cohen

https://www.forbes.com/sites/forbestechcouncil/2017/12/20/what-cybersecurity-chiefs-can-learn-from-warren-buffett/#586e46ab23b1

https://www.vox.com/2014/1/24/11622700/downton-valley-computing-enters-the-third-era

https://www.nytimes.com/2013/01/13/opinion/sunday/friedman-collaborate-vs-collaborate.html

https://thenewstack.io/new-stack-not-stack/

Start-ups

https://readwrite.com/2012/12/11/teams-that-want-it-more-separating-startup-winners-from-losers/#feed=/search?keyword=Teams%20that%20want%20it%20more

https://pando.com/2013/02/18/understanding-your-creation-myth/

https://www.vox.com/2014/11/13/11632818/more-maslows-hierarchy-less-maslows-hammer

https://gigaom.com/2013/11/30/when-building-a-company-its-the-destination-not-the-journey/

https://venturebeat.com/2017/03/26/7-criteria-for-choosing-a-startup-advisor/

CMO’s Journey

https://www.idgconnect.com/idgconnect/interviews/1006373/cmo-files-alan-cohen-illumio

https://www.idg.com/blog/interview-alan-cohen-illumio/

https://readwrite.com/2013/04/10/the-innovative-power-of-fiction-for-entrepreneurs/

Bonus Feature Blogging in a Large Company (Cisco)

https://search.cisco.com/search?query=cisco%20collaboration%20blog%20alan%20cohen&locale=enUS&bizcontext=blogs&cat=&mode=text&clktyp=enter&autosuggest=false